CMAA Webinar

The Club Managers Association of America (CMAA) invites you to attend acomplimentary hour-long online educational presentation.

Topic:Attracting New Members—A Multi-Generational Approach
Presenter:Dr. Rob Kwortnik, Hotel School of Cornell University’s SC Johnson College of Business
Date:Wednesday, June 14
Time:2:00 p.m. Eastern Daylight Time

This program was rescheduled from May 31. If you previously registered, you do not need to re-register. Your registration has been transferred to the new date.

In conjunction with the release of CMAA’s second white paper addressing generational issues, this webinar explores modern club marketing. New members are the lifeblood of a club’s sustainability and require a thoughtful approach in acquisition. Clubs that are blessed with a seemingly endless waitlist are the exception rather than the rule and gone are the one-size-fits all marketing approach. This webinar details the components of modern club marketing, which has to be goal-specific, strategic, data-driven and digital. The choices clubs make about whom to target as new members and how best to do it have to be informed by more than assumption and experience, because the consumer environment in which clubs compete in the 21st century is nothing like the heyday for clubs 20 years ago.

Pleaseclick hereto access all of our research that has been released thus far related to generational issues.

One CMAA Association Activity Credit will be awarded to those individuals who register and attend the entire program.

Register online.A confirmation e-mail will be sent to you with instructions on how to join the live event. One Association Activity credit will be awarded to attendees who attend the entire webinar.

IMPORTANT NOTICE:This WebEx service includes a feature that allows audio and any documents and other materials exchanged or viewed during the session to be recorded. By joining this session, you automatically consent to such recordings. If you do not consent to the recording, discuss your concerns with the meeting host prior to the start of the recording or do not join the session. Please note that any such recordings may be subject to discovery in the event of litigation.