CMAA Webinar
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The Club Managers Association of America (CMAA) invites you to attend acomplimentary hour-long online educational presentation. Topic:Making Data Meaningful: Four Best Practices for Better Recruitment, Engagement & Retention Data, data, data. How many times have we heard that you need to collect more data? Brandon Towns, EVP of Marketing and Sales at Club Mark will discuss what types of data to collect, how to collect it and implementation strategies for improving recruitment, engagement and retention at clubs. Collecting too much data or not being able to decipher the information is just as bad as not collecting any data at all. With this webinar, we will take a look at what key data points in the club industry are vital and how to use those points to determine your short- and long-term marketing goals. We'll analyze the data that best assists clubs in determining the ideal position within the target market and review how to use the information to master recruitment, the overall engagement of your current membership, improve event participation and, ultimately, increase membership retention. Register online.A confirmation e-mail will be sent to you with instructions on how to join the live event. One Association Activity credit will be awarded to attendees who attend the entire webinar.
IMPORTANT NOTICE:This WebEx service includes a feature that allows audio and any documents and other materials exchanged or viewed during the session to be recorded. By joining this session, you automatically consent to such recordings. If you do not consent to the recording, discuss your concerns with the meeting host prior to the start of the recording or do not join the session. Please note that any such recordings may be subject to discovery in the event of litigation.
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