CMAA Webinar


Event Date:

Event Time:
2:00 pm

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The Club Managers Association of America (CMAA) invites you to attend a complimentary hour-long online educational presentation.

Topic:What Motivates Members to Join Clubs and How Do You Build Loyal Members?
Presenter:
Jim Butler, CCM – Grey Oaks Country Club
Date:
Wednesday, December 16
Time:
2:00 p.m. Eastern Standard Time

Members are the lifeblood of our clubs. A typical club loses five to ten percent of their existing members on average each year, which indicates that it is critical to recruit new members in order for the club to be sustainable. This webinar aims to identify what motivates members to join clubs in the United States and the relationships between their motives, attachment and loyalty to those clubs. The findings will assist clubs in better recruiting potential members, maintaining a long-term relationship with members and keeping them as loyal customers. In the absence of such an evaluation process, it will eventually result in lost opportunities to sustain and enhance clubs, and provide associated benefits to the potential members and their communities.

One CMAA Association Activity Credit will be awarded to those individuals who register and attend the entire program.

Register online.A confirmation e-mail will be sent to you with instructions on how to join the live event. One Association Activity credit will be awarded to attendees who attend the entire webinar.

 

IMPORTANT NOTICE:This WebEx service includes a feature that allows audio and any documents and other materials exchanged or viewed during the session to be recorded. By joining this session, you automatically consent to such recordings. If you do not consent to the recording, discuss your concerns with the meeting host prior to the start of the recording or do not join the session. Please note that any such recordings may be subject to discovery in the event of litigation.

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