CMAA Webinar
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The Club Managers Association of America (CMAA) invites you to attend a complimentary hour-long online educational presentation. Topic: BIG DATA: What It Really Means and Why It Is Important to the Club Industry For some time, the commercial market has used data warehouses to track and market to individual preferences. Our browsing and purchase habits are being tracked and used by most retailers today. Companies determine what advertisements we see and what e-mails we receive based upon the data they collect. Clubs have the same history about members and prospects but most have not implemented a Client Relationship Management (CRM) or data warehouse product. This session will focus on how clubs are beginning to recognize the power of data and the role of predictive analytics in our industry. One CMAA Association Activity Credit will be awarded to those individuals who register and attend the entire program. Register online. A confirmation e-mail will be sent to you with instructions on how to join the live event. One Association Activity credit will be awarded to attendees who attend the entire webinar.
IMPORTANT NOTICE: This WebEx service includes a feature that allows audio and any documents and other materials exchanged or viewed during the session to be recorded. By joining this session, you automatically consent to such recordings. If you do not consent to the recording, discuss your concerns with the meeting host prior to the start of the recording or do not join the session. Please note that any such recordings may be subject to discovery in the event of litigation.
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