CMAA Webinar

The Club Managers Association of America (CMAA) invites you to attend alimited seatcomplimentary hour-long online educational presentation. Registration will open atnoon EST Friday, November 4.

Topic:Dynamic Programming to Drive Member Engagement
Presenters:Kathy O’Neal
Date:November 10
Time:2:00 p.m. Eastern Daylight Time

Kathy O'Neal, a twenty-five year professional in the club industry specializing in club membership enrollment and retention, will present to alimited group of 50 managerson "Dynamic Programming to Drive Member Engagement." Managers will have the first opportunity to hear this session live on November 10, ask questions and give feedback before the session is rerecorded and available for purchase for $59 on CMAA University.

In today’s competitive environment, having great facilities, service and staff is just the "ante" into the game. The real game-changer is dynamic programming that creates greater member engagement and provides new member prospects.

Key points that will be covered in this presentation will include:

1. Research – knowing your members and what programs are important to them
2. Member involvement in programming process
3. Examples of fun, creative programming including seasonal, traditional and business events for all clubs to consider
4. Communication to target all member segments
5. Post-event evaluation that ensures continuous improvement

Register onlineon November 4.A confirmation e-mail will be sent to you with instructions on how to join the live event. One Association Activity credit will be awarded to attendees who attend the entire webinar.

IMPORTANT NOTICE:This WebEx service includes a feature that allows audio and any documents and other materials exchanged or viewed during the session to be recorded. By joining this session, you automatically consent to such recordings. If you do not consent to the recording, discuss your concerns with the meeting host prior to the start of the recording or do not join the session. Please note that any such recordings may be subject to discovery in the event of litigation.