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P3 REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2018 SUMMER CONFERENCE SUMMER CONFERENCE SERIES Kenneth Gronbach KGC Director, LLC Charting the Course through Demographic Change Come explore the common sense, but very counter- intuitive and fascinating realm of demography. Let Ken Gronbach bring you into his world of counting people. Ken is a marketer who has immersed himself in nineteen years of proprietary demographic research. His understanding of worldwide demographics, fertility, migration, aging, immigration and dying have enabled him to forecast societal, political, economic, cultural and commercial phenomena with uncanny accuracy. What nations are demographically doomed? How will the workforces change? What is the future of communications? How will our children’s children get their education? Will big data change marketing and branding forever? What is the fate of mass media? What countries and continents are demographically positioned to excel. Learn this and more from Ken Gronbach’s presentation. Don’t miss it! Kenneth W. Gronbach is president of KGC Direct, LLC and author of the current bestselling book “The Age Curve: How To Profit from the Coming Demographic Storm”. Ken is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy. Ken’s unusual blend of marketing savvy and common- sense demography, based on twenty years of proprietary demographic study, set him apart. Jeffrey D. Morgan, FSAE, CAE CEO, Club Managers Association of America CMAA National – Today and Tomorrow Hear from CMAA’s CEO, Jeff Morgan, on what is the latest at CMAA… programs, research and more. Then hear on how CMAA National will continue to evolve in the next few years. Jeff will share where we are as we make progress on CMAA’s Strategic Plan 2016-2020. Jeff will also share what might lie beyond 2020 as CMAA continues to evolve to best serve club professionals and clubs. Hurricane Preparedness Panel Moderated by Michael Leemhuis, CCM, CCE, PGA, Ocean Reef Club What happened and how to prepare for the next storm. Join fellow CMAA members as they discuss the 2017 hurricane season, the lessons learned (good and bad) and how to be better prepared in the future. Topics will include Hurricane Plans, Facilities and Grounds Insurance coverage, Business Interruption Insurance, Staff impact and review of the FLCMAA Hurricane Impact Study. Robyn N. Stowell, Sherman & Howard Michelle F. Tanzer, GrayRobinson Behaving Badly In today’s world, sexual harassment is a “very hot” topic. This workshop will give you a better understanding of the best practices to help avoid becoming a target in a harassment lawsuit. Whether the situation involves a member and an employee, two employees, two members, individuals of the same or different genders, you will learn common sense tips to deal with those who are behaving badly. We will discuss not only issues arising from physical person to person contact, as well as electronic “contact” such as those resulting from Facebook or other electronic media. The presenters will give real world examples, with solutions to help make sure you don’t wind up forced to defend your behavior. Robyn Nordin Stowell is an attorney whose practice focuses on the private club industry. Robyn assists private clubs, developers, borrowers, lenders and member groups in the purchase, sale and financing of golf and private club assets, and turnovers of clubs from developers and owners to the members. She assists private clubs with a range of legal issues, including corporate governance and membership documents, member financed renovations, member discipline, contracts and other operational issues. Recently Robyn has assisted clubs with issues related to cyber risks, document retention, employment issues and other evolving best practice issues. Robyn represents clubs all over the country and serves as a resource for legal requirements, best practices, and solutions to club problems. Attorney Michelle Tanzer has exclusively represented private clubs, private communities and resorts around the world for 30 years and chairs the Residential, Resort & Club section at GrayRobinson in Boca Raton, Florida. She is one of four lawyers serving on the National Golf Industry Panel for the American Arbitration Association as a Florida Supreme Court qualified arbitrator and certified circuit civil mediator, and also serves on the board for the National Club Association. She is a featured columnist for The BoardRoom Magazine, a frequent contributor to The Private Club Advisor and the author of The Club Litigation Book – Keeping Clubs out of Court. Michelle has been listed in The Best Lawyers in America for hospitality law since 2015. Dr. Vickey Halsey VP, The Ken Blanchard Companies Legendary Service: The Key is to Care Why do customers return again and again to a favorite store or business? It’s not just about products and price, it’s about the way people feel as they interact with your people. Do your internal and external customers feel cared for, like rock stars and appreciated for their business? Legendary Service sounds simple but if customer service were so simple why don’t we get great customer service everywhere we go? The Key is to CARE. Cultural of Service: Create an environment that focuses on serving the customer through a clear mission, vision and values. Attentiveness: Assess your customers and their preferences. Responsiveness: Demonstrate a genuine willingness to serve to fulfill individual wants and needs. Empowerment – Constantly taking the initiative to empower all and share innovative practices. Dr. Victoria Halsey is an inspirational speaker, trainer, author, and instructional designer whose unique blend of energy, intellect, and passion engages people’s hearts and minds and motivates them to unleash their greatness. With skill and finesse, she communicates deeply with her clients to identify and address their needs and visions. Her presentations feature anecdotes that enable people to relax and laugh while learning—a key factor in creating highly effective experiences. Participants leave with renewed conviction to use their own insights to tackle key issues. As Vice President of Applied Learning for The Ken Blanchard Companies®, Vicki partners with organizations to design and deliver programs that meet their needs through interactive workshops, keynotes, Webinars, podcasts, and other classroom and elearning experiences. Conference Speakers Conference Speakers Continued on Page 4