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P4 REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2018 SUMMER CONFERENCE 2018 REGIONAL EDUCATION Ocean Reef Conference Speakers cont. Vicki is the coauthor of Blanchard’s Legendary Service® program and the awardwinning SLII Experience. She also crafted and teaches in the Master of Science in Executive Leadership graduate program for the University of San Diego. Vicki’s latest book, Legendary Service: The Key Is to Care, coauthored with Ken Blanchard and Kathy Cuff, is a parable based on Blanchard’s Legendary Service customer service training program. Vicki is also the author of Brilliance by Design, an instructional design strategy with a learner-focused model. She is coauthor of The Hamster Revolution and The Hamster Revolution for Meetings. In addition, she is a coauthor of Ken Blanchard’s Leading at a Higher Level, an all-inclusive reference of Blanchard leadership philosophies and teachings. Vicki received a bachelor’s degree in American studies from the University of California, Davis; a master’s degree in educational administration from San Diego State University; and a PhD in educational leadership from University of San Diego. Jim James, CCM Senior Director, Club and Hospitality Operations Augusta National Golf Club Building Your Brand By Driving Excellence When it comes to a reputation for excellence, exquisite hospitality, incredible service, a storied past and quality in sports management very few names in the private club industry stand out like the Augusta National Golf Club. With a tireless attention to detail, Augusta National and the Masters Tournament have set the bar for creating memorable experiences in a truly magical setting. Jim will show you how to focus your attention on just a few things, that when done properly will allow you to: • Increase your club’s relevance and stature by driving excellence • Consistently give your member’s the service and quality they desire and deserve • Channel innovation and manage the competitive environment, so the competition is significantly reduced in your member’s mind Join all of your peers at this session for a truly remarkable and inspiring presentation. Your Leadership Legacy Every person holds a leadership role in some capacity of their life, and it is often in the most unexpected times that the need for leadership arises. However, no one can effectively lead others if they cannot first lead themselves. Your Leadership Legacy guides participants on an introspective, self-leadership journey during which they will develop their internal authority - their confidence, conviction, authenticity, and personal vision - because when leaders have internal authority rather than imposing their leadership through rank and title, others will naturally follow. Participants will walk away with a greater understanding of who they are, what they stand for, and why they do what they do, by working through the following questions: • What is my leadership narrative? • What are my leadership gifts? • What do I stand for? • Why am I doing what I am doing? • What is my vision for the future? Employees at any level in an organization have the ability to be strategic influencers, but they must master critical methodologies for talking when the stakes are high – oftentimes when opinions vary, emotions run strong, and/or significant risks are involved. As leaders, they can demonstrate the power of dialogue and build relationships to influence decision-making at these critical moments by first analyzing themselves; their motives, dreams, goals, and desires, so that when critical moments arise, they do not remain caught in the moment, but are enabled to rise “above the line” and be the leaders they aspire to be. Ultimately, self-leadership empowers each person to create an enduring legacy in both their professional and person lives each and every day, step-by-step. Shannon Herschbach and Mike Phelps Experiencing the Member Experience Outside the Gates In order to attract and engage new membership prospects, private clubs must now think and act more like brands. In this 3-hour session, Pipeline Marketing will take participants through a branding framework that will teach clubs new ways to create “marketing experiences” that build a healthy pipeline of prospective members for tomorrow and beyond. Thank you to Peacock +Lewis, AIA on our 15 years of partnership!